MARKETING & SYSTEMS FOR HEALTH & FEMALE-LED BRANDS THAT BUILD WITH PURPOSE
Strategic thinking meets technical execution.
For brands solving the health crisis and creating products that actually serve women.
ABOUT ME
I'm a marketer with a technical background most CMOs don't have.
I can code, build websites, implement tracking across platforms, and connect the marketing stack end-to-end. I've spent years hands-on with performance marketing systems at scale, not just directing them.
A HOLISTIC APPROACH TO HEALTH
Health, sport, and fitness aren’t just work for me, they're my life. I train, I coach, and I believe solving the health crisis matters more than anything else. That's why I only work with health, fitness, and nutrition brands.
EXPERT MARKETING AND BUSINESS CONSULTING
I started Dao Digital to bring technical marketing to companies that need it: startups and mid-sized brands that can't afford to hire specialists for every platform, but need someone who can both build and execute.
SERVICES
Campaign structure, conversion tracking, audience targeting, creative testing frameworks. Hands-on execution or directing your team.
Tracking implementation, attribution systems, CRM integration, analytics setup. The foundation that makes everything else work.
The technical systems for scaling: landing pages, conversion funnels, A/B testing setup, automation workflows.
For companies that need senior marketing leadership but also someone who can actually build and implement, not just delegate.
HOW WE CAN WORK TOGETHER
- Full tech stack audit (tracking, attribution, tools, integrations)
- Performance marketing systems review
- 90-day implementation roadmap with priorities
- 2-week delivery with one follow-up call
- Tracking implementation across platforms
- Landing page builds with conversion optimisation
- Marketing automation setup
- Tool migrations or integrations
- 4-8 week projects, scope agreed upfront
- Weekly strategy sessions
- Direct execution on priority technical projects
- Team direction and oversight
- Performance marketing optimisation
- Slack/email support
- 3-month minimum commitment
- Everything in Fractional CMO
- Dedicated weekly execution hours
- Cross-functional project management
- Hiring support for marketing roles
- Tool vendor negotiations
- 6-month minimum commitment
CONTACT ME
Let's discuss your business and take it forward!
Want to stay in the loop with marketing insights?
TESTIMONIALS
“Antonia as our marketing strategist truly exceeded expectations. She built a comprehensive marketing strategy, including clear metrics and a cohesive approach across all channels. Her proactive attitude, appetite for problem-solving, sense of ownership, and hardworking nature ensured that the strategy was well implemented. She always brought fresh insights, ideas and strategies to the table while always working to create the best value for the business. Aside from her strong work ethic, her ability to discuss issues and her calming presence had a positive impact on the entire team. Antonia’s ability to seamlessly step into the role and push our marketing forward during her time with us is a testament to her professionalism and talent. I highly recommend her!”
PREVIOUS AND PRESENT CLIENTS
FREQUENTLY ASKED QUESTIONS
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I have the technical and analytical skills most CMOs don't. I can code, build sites, implement tracking systems, and connect your entire marketing stack myself. I work hands-on with these systems at scale, so I know what works and can direct teams properly. Most senior marketers have surface-level knowledge. I know how things work under the hood.
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Health, fitness, and nutrition brands, with a particular focus on women's health and sexual health. Sport is my life. I train, I coach, and I think the health crisis matters more than anything else.
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No. I work with startups, agencies, and mid-sized companies (roughly £500k-£5m revenue). Occasionally larger companies for project work, but my sweet spot is brands that need someone who can actually execute, not just strategise.
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Yes. I can either execute directly or direct your team. Since I've done the work myself, I can spot problems early and guide teams effectively.
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Google Ads, Meta, TikTok, tracking implementation (GTM, Segment), attribution systems, CRM integrations, analytics setup, landing page builds, conversion optimisation tools. If it's part of the marketing tech stack, I've likely worked with it.
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Depends on current workload. Typically 1-2 weeks for project work, immediately for audits. Get in touch and we'll figure out timing.
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Remote is standard, but I'm based in Berlin and happy to work on-site here. For companies elsewhere in Europe, I can travel for meetings, workshops, or short-term on-site work.
